Bringing things back to "sexy".....
The marketing dilemma: Trying to find an effective way to promote Fox's new sci-fi-ish show Dollhouse, a delayed-in-Detox-fashion new series from fanboy television fave Joss Whedon (Buffy the Vampire Slayer and its spinoff Angel; Firefly and its accompanying feature film, Serenity). The folks at the Fox network haven't seemed too enthused about the product Whedon has delivered thus far, hitting the show with push-backs worse than Rihanna's forehead. But Dollhouse is finally ready to premiere on February 13 (I believe), so it's really time to get the word out and about.
But how? Ding! Realize that the star of your show is the almighty Eliza Dushku, and release these new promo shots that display her strongest "chops." May not result in big ratings, or even a long shelf-life for Dollhouse, but to hell if I care right now.
Obviously, I'm totally tuning in now, or at least setting the DVR. Meaning, the new promo tricks have worked like gangbusters. What a sheep I am.
This goodness (and more of it) spotted over at: Egotastic
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