Now this is just sad. Upsetting. A cop-out when it could've/should've been a first round knockout. I hate to take the typical "hater" route here, but this is coming from a true Eminem fan, one who wants only for the guy's new music to be great, for both my sanity's and rap-love's sakes. And this is bad, no way around it.
Eminem's new video, "We Made You." It's here, and it's expectedly the same brand of goofy, bouncy, disposable first single he puts out before each of his albums. Part of me had this feeling that Eminem had realized that he could drop a first record produced by DJ Premier and with Jazmine Sullivan on the hook and the shit would still be a smash. He doesn't need lame shit like this anymore....or, does he? This "We Made You" does its job at reassuring fans that Em can still have fun at other celebrities expenses. But, see, the times have changed.....fuck it, watch the video first:
He must've recorded this song at the end of 2008, right? And it was just held by Interscope for time purposes, no? Samantha Ronson and Lindsay Lohan? Sarah Palin? Amy Winehouse? Jessics Alba and Cash Warren? That's just lazy, and obvious, and late. This shit makes "Just Lose It" sound like "Criminal." The main problem here is that celebrity gossip is more accessible and overexposed than ever, between your Perez Hiltons, DListeds, and TMZs; we don't need Eminem to skewer these assholes anymore. Been there, heard that. You can read jokes and slams against celebs on a minute-by-minute basis by simply double-clicking Internet Explorer---what more can Eminem say that we haven't laughed at already when it was presented with much more wit? Any fool with a Blogspot account and tons of free time can be a "first-single-minded Eminem."
Digs at Moby and Christina Aguilera were understandable; they had slighted Em in the press, basically asking for retaliation. Not one person namedropped on "We Made You" has done so; attacking them is unnecessary, kind of desperate. If there was any wit in these verses, however, I wouldn't be as agitated. Lines talking about wanting Jessica Alba's breasts on his mouth are thoughtless. I didn't wait five years for that.
Yeah, he can still ride a beat like none other, even when rapping in this annoying high-pitched British accent. But that's not good enough. This Dr. Dre beat is trash, honestly, and the references to people like Jennifer Aniston and visual jokes about a fat Jessica Simpson are as uninspired as it gets. "Rock Band is the most popular game out, right? Cool, let's have Em rapping on a Rock Band backdrop! Oh, isn't there a new Star Trek movie coming out? Perfect! Em as Spock!" The only somewhat clever idea is giving Eminem the Elvis Presley treatment, but even that comparison is old news.
Please don't tell me that Relapse is going to suck? "Crack A Bottle" still hasn't totally won me over, and now this song hits and misses. I still think that Em has tons of tricks up his sleeve that he's saving for the album, but he's 0-for-2 so far.
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