Thursday, April 30, 2009

Eminem's "3 A.M." video trailer falls into the "horror" category, I guess?

Typically, I try to leave my music/hip-hop POVS off this site, mainly because I spent nearly four years of my post-college-life covering those and I'm trying to open a brand new bag. But every now and then, a project or a song comes along that demands notice, such as this new upcoming Eminem album, Relapse. Mainly because Em has always been the most intriguing, repeat-listenable, and (obviously)greatest rapper of my growig-up-around generation, and his last album sucked so hardcore that I've been waiting five years for the guy to come back and exonerate.

As far as the songs heard from Relapse so far go, unfortunately, the guy is 0-2. His next video/sort-of-single, "3 A.M," has me a bit excited, though, mostly because the snippet I heard, while short and a bit incoherent, sounded much darker and anarchic than those two other records. Now comes news that its uncensored video will make its worldwide debut on Cinemax (a first for the cable channel) this Saturday at 10pm, right before the network premiere of last year's great little horror flick The Strangers. Making me believe that the video's tone is somewhat in line with Bryan Bertino's The Strangers, which in turn makes me happy. There's also this brief trailer that proves my suspicions in ways:

I'll be tuning in, no question. The full version of "3 A.M.", which I've just discovered on good ol' Youtube, is something of a bloody mess, but at least we'll get a video with some WTFness that'll be miles away from the sheer laziness of "We Made You." Part of me thinks I should like this "3 A.M." more than I do, but it's not clicking. We're given a couple more unnecessary, tired celeb namedrops (Hannah Montana and, for the second time now, Kim Kardashian), and what once would've felt creative and striking (Em playing the role of unaware serial killer) here seems like a stretch. The beat, presumably Dr. Dre, actually works, though. Sounds like a comfortably macabre "Eminem Album: Track #2."

The full song:

I'll be posting the full video once its available online, to bring this post home.

No comments: