And it has begun.
Honestly, I thought it wouldn't ever hit the movie world, but I guess I was just living in my often-all-too-comfy dreamworld. I've long subscribed to the theory that seeing a film, whether it be a dollar-sign-packed blockbuster or a frugal independent exercise, on the big screen in a packed movie theater is the best way to experience cinema. That's why I'm known to see flicks that I love multiple times in theaters, regardless of the money spent. And every time I try to sit down at home and watch a DVD with family or friends, I'm constantly in a state of unease, knowing that the slightest cell phone ring or growling stomach will beckon my co-watchers away instantly. Short attention spans, be damned. In a theater, though, it's just you, darkness, and that massive projector.
Obviously, I'm in the minority of thought. Earlier today, some crafty scoundrel leaked a clear-quality, DVD-pictured copy of X-Men Origins: Wolverine onto the Internet. The problem: the film doesn't hit theaters until May 1, and it's this summer's first major tentpole entry. This is unheard of, quite possibly the most significant example of cinematic piracy ever. Or at least in recent memory. This is the exact early-exposure leakage catastrophe that has sent the music industry (namely on the hip-hop side) into its current downward spiral. But up until now, Hollywood has been practically immune. True, movies manage to appear online not long after their theatrical release dates, but never an entire month prior.
Several theories are floating around. There's little doubt that somebody got their hands on a screener copy that was being circulated amongst studio heads and other must-see-people, post post-production, but as for exactly "who," some ideas are out there. One speculates that the person who uploaded the film did so as a "fuck you" to Wolverine's distributor, Fox; Fox is the company that nearly sabotaged the release of Watchmen for Warner Bros. when they took Warners to court over a decade's old rights issue. A second notion, this one hugely paranoid, thinks that the film was deliberately leaked by Fox themselves, as some sort of defense mechanism against a film (Wolverine) that they fear will be tank financially and be met with scathing, negative response. By leaking it themselves, they can gauge people's responses early, and turn this fiasco into a "woe is me" scenario is the movie flops. There's a heavy fear within the movie realm that the film is going to blow, but this theory seems to be a bit too conspiracy-ish for my tastes.
Me? I'm guessing that it was some overzealous asshole who was involved in the screener-disc handling process, with an axe of some kind to grind. Whatever the case, I have zero intentions of finding the online copy and watching. X-Men Origins: Wolverine isn't high on my must-list in the first place, so my curiousity factor isn't as high as most. But regardless, even if I were to see the film, I'd want to check it out on the large screen, not the tiny, grainy laptop one I'm looking at now as I type. I'd want some overpriced popcorn and a Slushee within my grasp, not a watered-down Bud Light that's been sitting in my fridge for weeks already. Especially considering that this is a special effects orgy of a film----imagine watching Cloverfield for the first time on your laptop. Or, hell, T2: Judgment Day. Or Transformers. This same stance applies to why I never buy or watch bootlegged DVDs that heads buy in subway stations. I want to see a film in its best possible sense. What do I know, though? I'm the same obsessed movie-lover who watches two DVDs a night just on carnal instinct alone.
His middle finger must be the only one sticking upward today.
Will this X-Men Origins: Wolverine leak signal more of its kind, resulting in a domino slide for future films and ultimately a similar meltdown like that of the music industry? My better sense says "Nope." I'm confident that the majority of folks are smart enough to realize the difference between downloading a movie and dloading music----regardless of whether you bought a CD or pirated mp3s, you're just going to listen to them on the same machinery; but with movies, there's always the option of seeing a film larger than life in a theater. It's a matter of whether you feel the necessity to drop $12 on the richer experience. I know I am, now and forever.
Of course, if it were, say, Sam Raimi's Drag Me To Hell that leaked, or, imagine this, Scorcese's Shutter Island, would I be reacting with the same won't-watch defiance? Shit, no. I'm man enough to admit it. But I'd still pay to see those movies in a theater on opening night. That's the difference between film and music for me these days. I haven't bought a CD in over two years, yet I've downloaded every damn album out there during that time. Yet I'd act in totally different, money-dropping fan fashion if Inglourious Basterds sprung a regrettably premature leak. No monetary questions asked.
How about you?
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1 comment:
No amount of piracy is gonna keep me from seeing that movie opening day. I remember when X-Men 2 came out, it was like a live event. I don't think that's ever really gonna die . . but maybe it's just me being an old man or whatever
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